Like Aunt Jackie, I too am exhausted of seeing makeup brands’ lack of consideration for deeper skin tones when formulating and promoting makeup products in 2017.
Black is beautiful. Deep is beautiful. But does the mainstream beauty industry actually promote this? Many women of color will give you a resounding “No!” as many drug store and high-end brands (*cough cough* Almay) have neglected to serve them for decades despite being a prominent consumer base of cosmetic products.
Tired of the constant neglect, black entrepreneurs have taken matters into their own hands and created cosmetic lines catered to a wide variety of skin tones, some mainly celebrating Black women and their deep skin tones. Here are a few black-owned cosmetic lines to watch out for and support in 2017:
Founded in 2016 by Courtney Coates, koyVoca Cosmetics caters to a versatile range of looks- from the “no makeup” look to bold and daring artistry. koyVoca is a cruelty-free brand, handmade and ships worldwide.
COLOUR U COSMETICS
Colour U Cosmetics was founded in 2007 to provide beauty products to women with “olive to mahogany complexions” (Colour U Cosmetics Facebook Page). The company store is based in Atlanta, but you can also shop their online venue.
Cashmere Nicole founded Beauty Bakerie to celebrate the innocence of girls and women through cosmetics. Cashmere overcame breast cancer among other hardships and created this line as a part of the peace she found after dealing with her unfortunate circumstances.
Juvia’s Place was founded with the goal of creating an affordable colorful eyeshadow and beauty collection by Chichi Eburu. Juvia’s sells eyeshadow palettes, single eyeshadows, blushes, brushes and more.
Based in New Orleans, Magnolia Makeup was founded by Niala and Tia Howard to disseminate the representation void in the cosmetic industry by using all colors of the spectrum. Magnolia sells a variety of products, including individual eye pigments, foundation and blush.
REVEL BY JULIAN LARK
As the name illustrates, Revel was founded by Julian Lark as an outlet for Hollywood glamour and femininity through makeup. Revel has made its way to the celebrity scene as artists like Michelle Williams and Karrueche have used the brand.
PLAIN JANE BEAUTY
Plain Jane Beauty was founded in 2011 by Lake Louis, a makeup artist and Stanford master of education. Louis worked to create an eco-friendly and sustainable brand inspired by nature while promoting beauty.
Founder Loraine Roberts Dowdy created Coloured Raine in 2013 to encourage self expression and diversity in the beauty world. The line sells products catered to eyes, lips, nails and face.
THE LIP BAR
Melissa Butler, founder of The Lip Bar, did not let her rejection on Shark Tank keep her from her dream of opening a cosmetics line. She went on to build The Lip Bar into a gluten-free, paraben-free and vegan brand that focuses on beauty representation and inclusion.
Founded by Keyshia Ka’oir, Ka’oir sells a range of lip products in unique colors, including Baby Bleu, Jamaica and Golden Goddess.
MDMflow was founded by London College of Fashion student Florence Adepoju. She wanted a cosmetics line the captured the essence and influence of hip hop and the 90’s and 00’s culture.
Let us know your thoughts on any of these brands as well as other black-owned cosmetic lines in the comments below.
Cover Photo: Beauty Bakerie