H&M has always been one of our favorite retailers. Whether it's their collaborations with designers or cute finds, we've been here for them. Enter in more reason to love them. Their latest add shows women just being women. In the process, it challenges traditional fashion industry ideas about who and what a "lady" is. "Ladies" come in all shapes and sizes and it's nice to see the diversity of womanhood reflected in an add campaign.
Get into it below.
What does "lady" or womanhood look like to you? Why do you think diversity in images, especially from the fashion industry matters? Let us know in the comments!